It’s a cold start to 2018 here in Brighton but an exciting one for Indio Internet.
I have spent the last few months restructuring a business strategy from the current status as a web design and graphics service to specialising in web sites and a digital consultancy for Startups and digital nomad entrepreneurs.

The Internet? We are not interested in it.BILL GATES – 1993

I will be taking my 22+years of expirience working with Microsoft, the BBC and American Express and lately with AMZ Tracker in Bangkok and Ink Oil in Sri Lanka and steering towards this new and exciting sector. In conjunction with the recalibration of Indio Internet’s target market, my good friend and collaborator Danny Flood will be coming on board to offer his massive repository of experience as a leading authority in online marketing and how to grow a profitable online business.

Danny Flood is co-founder of OpenWorld, the world’s #1 resource for active lifestyle creators. Danny is also a best selling author of 5 books including ‘Buy Your Own Island’ & the ‘Hack” series of publications.

The Penorama Smart Pen

I have just finished the first project in 2018 for a startup called Penorama! Penorama are 2 guys in Bangkok who have invented a very cool pen that converts the written word in to a graphic on to a Smart Phone, all with a click of the pen cap. The Smart Pen has 8 sensors that record and plot your writing or your doodle, with a click, the stored ink scribbles go from analogue to digital form and onto an app on either your phone or tablet.

Its been a great project and not just because of the design side of things but mainly because I have been able to use my own onboarding and funnelling techniques within the realms of psychological web design! Web design for me is not about using WordPress or dreamweaver to make a good looking site, its all about the user experience, the emotional and the psychological engagement and how to convert this attention into either a customer or potential investor.  I am actually looking how to design human interaction to the content via a variety of factors that include the look and feel of the site, how the content is plotted, the written content and how to present from a 1st, 2nd and 3rd person perspective! It how you tell the story with the tools at your disposal and not just making something look good! Some in my business will say that “content is king”, and this may have been true in the 90’s and naughties but there has been a paradigm shift in content presentation since the advent of the Smart device!

Web sites and apps must look compelling and attractive! People don’t read websites, that scan them and what pops out and grabs the attention are the firstly the look and feel and then the keywords! The keywords either in <H> tag titles or bold’s in the content, either way, a designer has limited time to bring the visitor into the content! And that is where the story that you begin to tell captures the emotional & psychological purse strings of the potential investor or customer. Most designers get this wrong! That’s understandable, designers tend to lean towards the artistic and not the psychological aspects of their craft.
I have built a couple of globally renowned sites utilising this practice, check out my work at AMZ Tracker and the Amazon selling course I built! The course is purely an obboarding tool for AMZ Tracker memberships.

How Does A Session Drummer Become A Web Designer?

I got into web design via the music industry! In the late 80’s with the advent of Acid House music! Many bands were turning to drum machines, samplers and other music technology at the time, bands like the Shaman and Big Audio Dynamite and the likes. Not wanting to be left on the side-lines, I learnt to program a drum machine and by the early 90’s I was pretty fluent with the electronic side of music.

At this time, Microsoft Windows 3.1 was available, as was Apple Macintosh, and then The Internet was suddenly available via a massive noisy box called a modem. This really revolutionised so many things at this time for so many of us in music. Suddenly, we were able to put our band on a web page.

From here on in, I was pretty much hooked on to this new Internet thing! I remember sending my first email from my 3.1 machine! It was some info for my 30th Birthday party to my good freeing Mark Fregard the renowned record producer behind The Breeders  – Canon Ball, New Model Army, Del Amitri and lots of other top artists! He had an AppleMac that was using to do remixes and had the first incarnation of Photoshop on there, so we sat down and knocked up an invite for the party.  Photoshop was like magic at the time! No-one had seen anything like it! From then on, I started mixing photoshop with HTML and Notepad and soon enough had a skill-set that would get me work as a web designer.

I was still a professional session drummer at the time and landed a gig with the legendary punk band X-Ray Specs! We embarked on a UK tour and by the time I was finished and at home, my Mrs,  (Anne God bless her) said “If you go on tour again that’s it”! I’d been on the road for about a month and Jak Airport (RIP) the guitarist and myself were living it up just a little too much, So arrived home a month later with a killer hangover and looking like i’d just escaped from a prisoner of war camp. I took a week to recover and then contemplating what Ann said to me, got a copy of the London evening standard and went through the Situations Vacant page. There was an ad in there for a company recruiting 70+ support staff for a software launch! I got an interview the following day and got the job. Of all companies, it happened to be Microsoft looking for telephone support staff for the launch of Windows 95. The training program was fro three months and I got chosen as a team leader for the MSN and Hotmail support department. I really enjoyed this job and didn’t miss the music industry at all, I got trained up on everything MS Windows and the pay was really good. I learnt so much in so little time and expanded my technical knowledge to networks and 2nd line support. After a year at Microsoft, I decided to become a self employed 2nd line technical support bod and got a contract at the BBC in Television Centre in Wood Lane, funnily enough, Jak from X-Ray Specs had also got a job there as a researcher so I had a mate to hangout with at lunch break. This went on for another year until I landed a job at HMV head office where at which point Ann became pregnant and gave birth to my son Indio (Who I named my web design company after). We then decided to sell up as Ann had given up her Fashion design business and we moved back to Brighton where I had previously lived before in the late 80’s.

I felt settled in Brighton with a new family and a new house but on familiar territory! I got myself a job at American Express as a Help Center Manager and from there 2 years later got a promotion to the job of Intranet Consultant where I was in charge of putting together a 2000+ intranet site together for the financial department. this turned out to be a success, but for me, I was feeling like a bear trapped in a cage and needed to get out and do something more fulfilling and meaningful. Now that was a big risk as I had a family, a house, a car and of course, my 1967 Triumph 650 and my new Harley Davidson Road King! So there was nothing for it really, I decided to go to Daytona Florida for the 100th Anniversary of Harley Davidson, a massive biker festival that was absoultuy brilliant. I got back to wrk at AMEX after the break and new I had to break free so made the decision to quit and go it alone as a web designer. And thats when I started Indio Internet.

Indio Internet – Complete Web Design Services

Indio Internet - My Workspace
Indio Internet – My Workspace

To be continued…

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